Sector playbooks · One engine, four categories
Every engagement starts with the same commercial contract — a defined, measurable outcome — but the outcome that matters, and the engine roles that carry it, differ by category.
Playbook · D2C
Outcomes we guarantee: Purchase · Order · Revenue · ROAS · CAC
The full funnel runs hot: demand creation on Meta, Instagram and creators; capture on Google Shopping and PMax; distribution through affiliate and commerce media; closure through CRO and retargeting. Commercial commitment is typically set against ROAS or cost-per-order.
You commit media. We commit the revenue outcome.
Playbook · Auto
Outcomes we guarantee: Lead · Qualified Lead · Test Drive · Booking
Consideration is long, so qualification is the engine’s job: demand creation on YouTube and OTT/CTV, capture on high-intent search, and conversational closure on WhatsApp to turn interest into showroom visits. The guarantee is set on qualified leads or test-drive bookings — not raw enquiries.
Paid against the test drive, not the click.
Playbook · BFSI
Outcomes we guarantee: Lead · Qualified Lead · Application · Acquisition
Quality and compliance lead the architecture: fraud prevention, traffic-quality controls and continuous monitoring sit beneath every campaign, with attribution proving each application is real. The commitment is set on completed applications or acquired customers.
The safety architecture beneath every guaranteed outcome.
Playbook · High-Consideration
Outcomes we guarantee: Booking · Subscription · Acquisition
Education, travel, real estate, premium subscriptions — long journeys where intent must be nurtured, not just captured. The engine sequences demand creation into CRM-driven closure, and the guarantee lands on the booked or subscribed customer.
Engineered for the decision, not the impression.
Your sector. Your outcome. Our commitment.
Define the outcome that matters in your category — PERFi engineers the architecture and puts the commercial commitment against it.