Engineered for outcomes · Built for performance · Backed by intelligence
Performance marketing has traditionally optimised media towards outcomes. PERFi changes the equation — the outcome is the commitment.
Performance without accountability · The Shift
The question used to be “how efficiently can we buy media?” It is now: what outcome can we guarantee?
The proposition · What is PERFi?
PERFi converts media investment into a defined, measurable and guaranteed outcome — engineered around the business result, not around media delivery. Media investment in. Outcome out.
The agreed business outcome that defines the entire engagement.
Lead · Sale · Order · Install · Booking · Subscription · ROAS.
Human intelligence, media, data, AI, attribution, partner ecosystem, optimisation.
Commercial commitment is linked to the agreed outcome.
Verified, accountable outcome — paid against the result.
Principle · 01
Outcome agreed before launch.
No campaign goes live until the outcome — and its measurement — are commercially agreed.
Principle · 02
Architecture built around the outcome.
Media, partners, data and optimisation designed in service of the business result.
Principle · 03
Commitment linked to the outcome.
Commercial terms reward delivery of the outcome — not the procurement of media.
HI-led · AI-enabled · The PERFi Engine
PERFi is built around experienced performance practitioners who understand media, consumers, platforms, economics and business outcomes. Technology and AI enhance their decisions — they don’t replace them.
The decision layer
Experience. Judgment. Strategy. Deep media & performance expertise.
The acceleration layer
Data. Models. Automation. Makes human decisions faster and sharper.
Experienced people make the decisions. Data makes them smarter. AI makes them faster. Technology makes them scalable.
Experience + judgment + strategy
Data + AI + automation
Media · partners · optimisation
The business result
One outcome · Multiple performance engines · The PERFi Advantage
“We don’t optimise channels. We orchestrate them around the outcome.”
PERFi assembles the right combination of media, partners, data and human expertise around the outcome — not around the channel.
01 — Role
Meta / Instagram · YouTube · Influencers & Creators · OTT / CTV
Create demand. Build consideration.
02 — Role
Google Search · Google Shopping / PMax · High-Intent Publishers
Capture consumers already in-market.
03 — Role
Affiliate · Programmatic · Retail / Commerce Media · Partner Networks
Scale reach against measurable outcomes.
04 — Role
WhatsApp / Conversational · Landing Pages / CRO · Apps · CRM & Retargeting
Convert intent into measurable business outcomes.
Purchase · Order · Revenue · ROAS · CAC
Lead · Qualified Lead · Test Drive · Booking
Lead · Qualified Lead · Application · Acquisition
Booking · Subscription · Acquisition
Five capabilities · One outcome · The Capability Stack
Five irreducible capabilities — engineered to deliver a guaranteed outcome from media investment.
Translate business objectives into measurable performance outcomes — agreed before launch.
Diversified access to media, affiliate, technology and delivery partners — engineered for outcome.
End-to-end tracking, attribution and outcome verification — proof the result was delivered.
Partner assessment, fraud prevention, traffic quality and continuous performance monitoring — the safety architecture beneath every guaranteed outcome.
Budgets, partners and inventory continuously re-optimised against the agreed outcome.
Three capabilities · One objective · The Strategic Stack
PERFi is not another performance agency. It is the performance layer between media, technology and intelligence.
Layer 01 · The Engine
Designs and runs the outcome architecture — translating business objectives into measured, guaranteed results.
Layer 02 · Media Power
Unlocks the media economics beneath PERFi — the publisher relationships and commercial leverage that make the engine viable at scale.
Layer 03 · Intelligence
Powers PERFi with the technology, data and AI that turn the model from a service into a measurable, optimisable system.
PERFi × MASSETT × CereOne — turning media investment into predictable business outcomes.
One platform · Multiple outcomes · What PERFi Can Guarantee
Every stage. Every outcome. “What outcome can we guarantee from the investment?”
Awareness stage
Reach · Viewability · Frequency
Engagement stage
CPC · CPV · CPE · Landing Page Visit
Consideration stage
Lead · Qualified Lead · Application
Conversion stage
Install · Booking · Order · Subscription · Acquisition
Business outcome · Guaranteed
ROAS · Revenue · Customer Acquisition
You define the outcome.
PERFi takes responsibility for delivering it. The outcome is agreed before launch, the architecture is built around it, and commercial terms reward delivery.
Build your outcome brief · Interactive
Pick your sector, the outcome that matters, and your media investment. We turn it into the brief that starts the outcome conversation — no forms-first, no guesswork.
Your outcome brief
Choose a sector and outcome to draft your brief.
The outcome and its measurement are agreed commercially before anything goes live — this brief just starts that conversation.
Let’s talk outcomes
Book a meeting with our team. Bring your objective — we’ll bring the outcome, its measurement and the commercial commitment.